Those who think that Internet is the driving-force for the growth of porn industry, Matt Richtel of the New York Times will make them rethink. In his two-page long post, Richtel has logically argued how pornographers are losing their hopes in online for the promotion of their business.
Undeniably, Internet has played a pioneering role in creating a mass market for the X-rated content since long. The pornographers have exploited online as the most effective tool to market their products in the global market by offering free and low cost videos and images.
Internet has now turned nightmarish for the pornographers. The online availability of low-cost photos and videos has made their way to X-rated DVDs. The development and diffusion of low-cost digital technology has attracted novice pornographers to enter into DVD market, rather depending on Internet.
Richtel said,
And unlike consumers looking for music and other media, viewers of pornography do not seem to mind giving up brand-name producers and performers for anonymous ones, or a well-lighted movie set for a ratty couch at an amateur videographer’s house.
Although, some of companies admit that they were success in selling subscription to their web sites and in offering movies for download or watching online. However, the online revenue is growing slowly, which is not supporting the decrease in video sales and rentals.
According to AVN, the revenue from online subscriptions and sales was $2.8 billion in 2006, up from $2.5 billion a year ago. There is an increase. However, it is no match to the e-commerce growth shared by many industries.
In the last two years, the Red Light’s sales have come down by 30 percent. So also Nectar Entertainment Business whose sales dropped by 25 percent. They are struggling against the DVD competitors. On the other hand, the DVD prices are dropping steadily to attract more and more customers.
However, the traditional pornographic film companies are still keeping their hopes on online. They are focusing on quality to challenge the DVD competitors.
